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Launch, Memorability, Brand awareness How to market new product How to launch a product Launch memorability Brand awareness

PRODUCT LAUNCH

Launches are about creating an Impact, raising awareness and showcasing a product in a way your target audience will remember. Our promotional teams have been involved in a wide range of product launches and enjoy the challenge of making each campaign unique, memorable and successful for each of our clients.

Case Study: CES

Impact & CES (UK) took the wellbeing of the CES customers a step further recently, when the Impact Nurses went out to visit them. The nurses spent a week checking how well local garages were being looked after by their suppliers. Over 200 garages in the Widnes, Warrington, St. Helens and Runcorn areas received a surprise visit from the four nurses.

“Customer care is very important to CES” stated marketing director Melanie Warburton. “We thought customers of our new Widnes branch would appreciate the nurses dropping in to see them. This was an amusing, high impact approach to introduce the garages to CES, let them know how we can help their business every day and ensure they were pleased with the service and speed of deliveries they are getting from our new branch.”

Garage technicians also received a lunchtime treat, with the nurses prescribing newspapers and biscuits. The nurses, included the current Miss Liverpool and Miss Halton Model Girl. They certainly proved a hit with customers. As Kevin Barrett, Manager of Tyreworld in Speke commented, “Meeting the CES nurses was a very pleasant experience. They certainly brightened up our day and made us feel a lot better. We got a great photo too.”



Testimonial: CES

Impact Models Agency is second to none. They looked after our individual requirements very well. I was certainly very pleased to have got Miss Liverpool for our new branch launch on Merseyside, certainly did very well for our PR. The girls were great, punctual, and an absolute pleasure to work with. Great feedback from our customers, something they will be talking about in the near and distant future. Thank you Impact Models, we will most definitely be back for our next branch launch.


Result:

Over 200 garages in the Widnes, Warrington, St Helens and Runcorn areas were visited by the Impact nurses and prescribed speedy deliveries to CES customers creating unforgettable and memorable brand awareness for our client.


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